Résumé
Leonard Sii
Passionate, Articulative and Forward Thinking Designer
with 14 years of inhouse & agencies experience.
A wealth of conceptual and technical know how from
Web, Print & Digital media.
My Career Objective
To obtain a meaningful and challenging position to fulfill my addiction to creativity
MY Education
2003 : Master of Design Science (University of Sydney)
2002 : Bachelor of Visual Communication (University of Western Sydney)
1999 : Advance Diploma in Multimedia (JMC Academy – Sydney Australia)
MY Work Experience
1998 – present Leonard Sii – Freelancer Freelance Creative Strategist
As a freelancer, I had the pleasure of working with on many multiple projects.
Helping my freelance clients to achieve their objectives.
From Web, Print, Branding all the way through photography.
Clients includes: St.George Bank, BankSA, Bank of Melbourne, Sharp Electronics and more.
2010 – present SAE – QANTM – Casual Digital Media Lecturer
Empowering the next generation of creative minds and influencing a change for a better looking future.
2009 – 2010 Internet Marketing Solutions Pty. Ltd. Creative Art Director
My responsibilities, Creative Art Directions, Re brand business style guide and
design to development. Overseeing major clients, quality and mentoring
mid to Junior designers. CLIENTS include: Stamford Hotel – Coco Lee – etc
2006 – 2008 New Directions Australia/Packaging Inhouse Creative Designer
My responsibilities as a Senior Designer/Creative producer are Managing Two
Major Department in New Directions Australia & New Directions Packaging.
New Directions Australia:
Developing new brand image to create brand value in market place.
• Creative directions for business development
• Revamping the brand look and feel from Marketing Collateral, Packaging
• Increase online sales target by developing easier to use user interface.
New Directions Packaging: Responsibilities includes;
• Overseeing major accounts, quality control for packaging solutions
• Liaise directly with clients to develop packaging concepts.
• Artwork proofing, overseeing Photo shoot to the end product.
• Photography/Photoshoot.
• Developing internal marketing & promotional material.
Clients includes: David Lawrence, Versace, Sass & Bide, Sports Craft, Oroton, etc
2005 – 2008 Elite Model Management Retouch Artist / Photographer
• Photo Selection, Comp card layout, Illustration, Photo image retouching
• Demonstrated Ability to communicate with talents to gain the right result
• Produced high quality images for the agency at minimal cost.
2004 – 2004 Academy of Information Technology Casual Graphic/Web Tutor
• Successfully implementing short intensive courses to teach Graphic design and
web site development
• Demonstrated teaching and communication skills
• Helped students acquire a deep understanding of graphics and web
development.
2002 – 2006 Solo Productions Pty. Ltd. Art Direction / Designer
• Responsible for design of collateral, art direct freelancers and photo shoots.
Clients includes: Sony Music Australia, TNT Australia, Hall Chadwick Marketing
2000 – 2001 Metropolis Interactive Web / Multimedia Designer
• Produced design interface to best maximize the potential of the web site
Clients includes: Paul Keating, Sydney Waters, Zurich International and more.